The Triumphant Tale of One Dude’s Crowdfunding Campaign

 

Hi there.

My name is Daniel. And today I’d like to share a triumphant tale with you.

I recently wrote a book called The Traveller, and to print the book I needed some funds. So I decided to do a crowdfunding campaign. That way, I could take pre-orders and maybe even leverage a bit of media attention.

Over the course of a few weeks, I stitched together a pretty tight campaign. At least *I* thought I did. But the truth is, you never can really tell how an audience will react until you lift the curtain. I was nervous.

But at noon on Wednesday the 4th of September, I clicked “Go Live!” and the show began.

There was no turning back.

 *

This is what it looks like when you launch a campaign. Kind of sad and lonely, no?

 

Instead of hitting “refresh” every minute and letting the self-doubt eat away at my insides, I decided to close my computer. I went for an hour long walk. I needed to get meditation-like and clear my mind . . .

 

 

 

When I came back, I had some emails indicating that the magic had begun!

 

 

 

And I was all like . . .

 

 

 

My Dad immediately got on board. If you live in my hometown of Prince George, he was offering home delivery. Bless his soul . . .

 

Maybe it worked, because that little number just kept growing . . .

 

 

 

That first day, I went to bed and the campaign had made $2370. And I was all like . . .

 

 

 

And then the next day, THE SUPPORT JUST KEPT POUNDING IN.

 

 

 

 

And with all that support, came more funding . . .

 

 

 

And I was all like . . .

 

 

 

That Friday night — just two days after the campaign launched — I took this next screen shot. And then went to bed.

 

 

 

And since you’re wondering, this is what I looked like when I was sleeping that night . . .

 

 

 

I woke up the next morning. A dude in England — who I have never even met like EVER before — pushed the campaign over the edge. In less than three days I had reached my $5000 goal!

 

 

 

So I did a little dance . . .

 

 

But then I was all like, “SHIT — I got 38 days left in this campaign. What am I going to do?”

 

 

That’s when Stefan at Indiegogo emailed me and was all like, “DUDE. You gotta make some stretch goals!”

And I was all like, “Stretch— WHAT?”

And he was all like, “New objectives that will encourage people to keep supporting your project!”

And I was all like, “Yeah man, good idea.”

So I made some stretch goals . . .

 

 

 

And people kept on supporting. And even leaving the most encouraging comments!

Such as my volleyball coach from when I was 15 years old . . .

 

 

And I was like . . .

 

 

 

And then on the ninth day of the campaign, my friends at N/A Marketing got together and funded me. As a marketing and communications company that helps big brand do socially conscious endeavours, they do good work. I knew they were classy.

But then THEY WENT TOO FAR.

They funded ONE THOUSAND FRICKIN’ DOLLARS.

I was all like this guy (but with more beard) . . .

 

 

 

That was Friday.

I spent the weekend doing this . . .

 

 

 

Over the next few weeks, things progressed. And one by one I began to knock off those stretch goals:

- I didn’t have to go into personal debt

- I could afford to do formatting for ePublishing

- I received enough to do an audio version

And the campaign even attracted a bit off external attention.

Indiegogo featured me on their blog . . .

 

 

Canada’s biggest media, CBC, featured The Traveller in their “Books” section . . .

 

 

But the question remained: Would the campaign cross over into five digits?

 

 

With only five days left to go, I worked that campaign.

More tweets.

More Facebook updates.

More hustlin’.

And then my good friend Eric came out of the woodwork and sealed the deal . . .

 

 

And then this was me . . .

 

 

 

This is what the statistics looked like . . .

 

 

At the beginning of the story, I was nervous.

But then I got happy.

And by the end, I was really happy.

Now isn’t that a nice story?

 

 

 

 

 

 

Now there’s only one thing left to say.

To everyone who supported the campaign through money and social media sharing, I publicly announce this:

You are amazingly super cool and beautifully angelic with rainbow happinesses pouring from your soul.

And also this . . .

 

 

 

 

 

You’re the best.

With love from,

Daniel Baylis

 

 

PS: If you’d like to see the campaign, click here: Daniel Baylis Makes Sweet Love To Indiegogo

PSS: If you’d like to buy my book, please visit: www.thetraveller.ca

PSSSSSS: I’M ON TWITTER, YO.

*

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13 Responses to “The Triumphant Tale of One Dude’s Crowdfunding Campaign”
  1. Daniel's Mom 16 October 2013 at 6:04 PM #

    OMG too funny!! Love your sense of humour!!
    Love you.
    And so happy that you have achieved so much.
    What great friends and followers you have!!!

  2. Roseanne 16 October 2013 at 8:24 PM #

    you and this hilarious post are amazing! go dan!

    it’s been exciting and inspiring to watch this campaign evolve. can’t wait to read the book!

    • danbaylis 16 October 2013 at 9:06 PM #

      Thanks Roseanne! I figured I might as well shove some giggles into that thank you card.

  3. Hélène 17 October 2013 at 6:06 AM #

    Gav and I enjoyed your story, we laughed, we cried. And thanks for including the graph, I just love graphs.

  4. marissa 17 October 2013 at 12:03 PM #

    My friends at Indiegogo just sent me this and I adored it! You put my emotions and words into a post that simply summed it all up- with humor and love!!! I published a book this past summer after an incredible ride on Indiegogo and I am going to share your post with my supporters in tribute to you and your experience and in humble thanks of mine!!!!!

    • danbaylis 17 October 2013 at 12:10 PM #

      Hey Marissa!

      Glad you liked it.

      :)

      And, by all means, please share the post far and wide!

      Daniel

  5. Laurie 17 October 2013 at 12:35 PM #

    Hi Dan

    This is amazing how it took off for you. We are so so so proud of you, and cant wait to read the book.

    Hugs

  6. Alicia 21 October 2013 at 11:32 AM #

    LOOOOOOOOOOVE it <3 so inspired and proud and awed and *forgets to breathe and collapses*

    xxx REALLY EXCITED ABOUT THE BOOK AND THE AUDIO. WoOOOOH.

    Ps.: Sorry too much caps.

    • danbaylis 22 October 2013 at 10:02 AM #

      I LOVE YOUR EXCITEMENT!

      AND I’M NOT SORRY ABOUT THE CAPS!

  7. Sandra 28 October 2013 at 6:14 PM #

    SWEEEEEEEET!! Love it Daniel! Thank you so much for the inspiration and chuckles!

    • danbaylis 28 October 2013 at 6:27 PM #

      Thanks Sandra! xoxo

  8. Julie Beretta 7 November 2013 at 9:43 AM #

    Hilarious and inspiring. Good job! Thanks for making me believe this is actually possible. I can’t wait to read your book!

  9. Steve 27 November 2013 at 9:21 AM #

    Daniel,

    Congratulations on running a successful campaign. All the best on your book and future projects.

    Crowdfunding, as you’ve shown, has its challenges and stresses (especially stress). I am trying to learn more about this process and explore the sustainability of the crowdfunding model as part of my research.

    I’d love for you to share your story on our Facebook page http://facebook.com/miningthecrowd

    I hope you can join us.

    Steven

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